Company:  SR PRODUCTIONS (Self-Employed) ​

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I led end-to-end content development, technical services, and web design, collaborating with Business Operations, Intelligence teams, and local markets to deploy impactful strategies and take ownership of outcomes. I worked closely with clients to identify themes aligned with their objectives, optimizing distribution through OTT channels and social media platforms. I tailored content to meet diverse audience needs and maintained comprehensive documentation using project tracking and QA applications. Leveraging my expertise in web content and CMS, I translated visionary concepts into actionable requirements, trained clients in operating back-end content integration, API integration, and other technical integration with software programs, and incorporated SEO best practices to maximize reach. Utilized localization tools such as Lokalize, Localize, Transifex, and AI technologies to enhance content quality and ensure adaptability. By conducting A/B testing and analyzing Google Analytics, I identified trends and content opportunities, resulting in a 15% increase in sales and a 20% growth in partnerships. My collaboration with the AIDS Healthcare Foundation on health awareness campaigns reached over one million viewers and earned recognition from Oscar-nominated film festivals such as BronzLens and Martha’s Vineyard.

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Partner Collaboration: 

• Executives & Leadership Teams: Collaborated with CEOs, CFOs, and other executives to align project goals with strategic business objectives, ensuring seamless execution and measurable outcomes.

• Marketing Directors: Partnered with marketing leaders to develop targeted campaigns, enhance brand visibility, and optimize content distribution across OTT channels, social media, and publishing platforms.

• Video Producers & Graphic Designers: Worked closely with creative professionals to produce high-quality visual and multimedia content tailored to audience needs and aligned with brand standards.

• Brand Teams: Collaborated to maintain consistent messaging and cohesive brand representation across platforms and campaigns.

• Business Affairs: Partnered with business operations and legal teams to ensure compliance with corporate standards and smooth project execution.

• Publishing & Localization: Worked with localization experts and tools such as Lokalize, Localize, and Transifex to adapt content for global markets, ensuring accessibility and cultural relevance. Published and managed content across multiple platforms for various companies, achieving seamless localization and user engagement.

• 1st/3rd Party Vendors: Managed relationships with external partners to deliver high-quality content and meet project timelines.

• Engineers: Partnered with software engineers for technical integration, API development, and improving functionality across websites, apps, and content management systems.

• Intelligence & Analytics Teams: Collaborated to analyze data using Google Analytics and A/B testing, identifying trends and opportunities to drive engagement and increase ROI.

• Non-Profits: Worked with non-profit organizations to create impactful campaigns and educational resources, supporting underserved communities and fostering outreach initiatives.

• Startups: Partnered with startup businesses to refine workflows, develop innovative content strategies, and drive growth through scalable solutions and targeted initiatives.

• Health Organizations: Collaborated with groups like the AIDS Healthcare Foundation to create impactful campaigns that reached over one million viewers and earned recognition from renowned film festivals.​